I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends to be more around Google’s ROI than yours as the advertiser. Even with a new feature like AdWords optimize for conversions where it looks like Google is legitimately aiming to help advertisers leverage a feature aimed at better ROI for them, there are some major holes. This represents a major opportunity for paid search software vendors, and it should also prod you, the AdWords advertiser, to investigate opportunities to leverage tools and processes outside of AdWords to ensure that you’re working to build your business and not Google’s

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PPC Tool Review: QueryMiner Free Negative Keyword Tool

Tags: ppc, SEO

This entry was posted on 2011/03/24 at 1:54 pm. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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